Evgeniy Pugachov

Jun 2025 — PresentFull-time

Run graphic design for five of the group’s seven brands; lead product — BestTrip, a multi-platform B2B/B2C platform at its 0→1 stage.

• Hiring & team — hired and lead a graphic designer, onboarded straight onto my systems and automations.
• Brand ownership — sole owner of the flagship product’s identity across digital and offline.
• Design systems — product, web, decks and print on shared roots; the third generation is tokens and rules that generate sites.
• AI-automated workflows — one per task: decks, tender pitches, documents, emails, print, proofreading; ~25 decks so far, proofreading used by other teams.
• Product UI — flows and screens across iOS, Android and web (B2B/B2C), joining the product team task by task.

Nov 2023 — Mar 2025Full-time

• Rebuilt the corporate site from analytics, not opinion — found drop-off points in analytics, used device-split data to target the real audience, reworked flows for conversion.
• Feature-level product design on B2B mobile apps — screens and UX flows iterated through client and team feedback cycles.
• Brand identity from scratch, web design system and company-wide templates — so non-designers produce on-brand material without a designer in the loop.

May 2019 — Nov 2023Full-time

Grew a solo practice into a six-person cross-functional team — designers, illustrator, web developer, marketer — delivering web and brand work for international clients.

• Hiring, direction and design review — held the craft bar while still designing myself; mentored a junior into a confident designer.
• Ran delivery solo — prioritisation, timelines and client communication across parallel projects.

Jun 2017 — May 2019Full-time

Booking platform for the service industry; owned the mobile interface end to end — user flows, UX map, all iOS/Android screens, hi-fi prototypes.